TUI

Simon Aldridge

Marketing Director, TUI

"We felt it was fundamentally important to undertake a thorough and collaborative pitch process rather than setting people a brief and wondering off for two weeks. so, over the course of 5 or 6 sessions, MediaCom demonstrated their ability to deliver best in class value (although that should be no surprise), best in class people, (more specifically people we felt we could work with), and their ability to create a transformational change in our relationship with a media agency, from a service function that puts our ads in the most efficient places to an extension of the brand team who will help us answer the questions "how do we drive preference across a portfolio of brands" and ultimately "how can communications help us sell more for less"