Direct Line

Wendy Pearson

Home Marketing Manager, Direct Line

"MediaCom's Proposition Optimiser Tool, has played a key role in shaping our market offers. The tool allows me to mock up our offers vs. current market offers to see what likely impact this would have on our business. This has been key to build the business case to our commercial team to change our offers to react to the market. Not only is it a valuable forward planning tool, but also as a way of explaining past performance."