Real World Insight

The better you understand your consumer, the more effectively you can communicate with them. Real World Insight is the consumer insight department at MediaCom and we believe we can make a fundamental difference to the way in which you communicate with and market to your target audience. We are a team of curious, passionate and enthusiastic researchers with both qualitative and quantitative expertise, and our department is focused on producing not only a greater understanding of your consumers, but actionable, added value to your communication plans.


For this reason, we make a massive investment of over £2m every year in both industry and proprietary consumer research. This means not only full access to all the industry-wide research and measurement tools including: TGI, IPA Touchpoints, BARB, NRS, RAJAR, FAME etc, but also the opportunity to work with our cutting edge proprietary research tools and studies. These include our School Children’s Attitude Monitor (talking to 1,000 school kids twice a year), Real World Money our longitudinal recession study and our award winning qualitative panel -Real World Street.
Our quantitative team can help you to understand your brand’s health, track your brand metrics over time, understand what consumers are saying about your brand online or evaluate your latest campaign. Our qualitative team can help you to immerse yourself in your consumer’s world and deliver you real depth of insight into brand relationships, understanding the purchase process and how your communications can influence consumers.
We also have our own in-house viewing facility, the Lab & Lounge.

For this reason, we make a massive investment of over £2m every year in both industry and proprietary consumer research. This means not only full access to all the industry-wide research and measurement tools including: TGI, IPA Touchpoints, BARB, NRS, RAJAR, FAME etc, but also the opportunity to work with our cutting edge proprietary research tools and studies. These include our School Children’s Attitude Monitor (talking to 1,000 school kids twice a year), Real World Money our longitudinal recession study and our award winning qualitative panel -Real World Street.

Our quantitative team can help you to understand your brand’s health, track your brand metrics over time, understand what consumers are saying about your brand online or evaluate your latest campaign. Our qualitative team can help you to immerse yourself in your consumer’s world and deliver you real depth of insight into brand relationships, understanding the purchase process and how your communications can influence consumers.

We also have our own in-house viewing facility, the Lab & Lounge. 



To find out more about Real World Insight please contact Pauline Robson – This e-mail address is being protected from spambots. You need JavaScript enabled to view it