MediaCom Beyond Advertising (MBA)

MBA helps clients create, distribute, evaluate and monetise content on all platforms.
Our approach is unique, as are our ideas and our commitment to proving the value of content to a client's business.

We offer  5 integrated services :

Partnerships- management of activated broadcast and event sponsorships
Production - audio visual and editorial development
Social media - buzz monitoring, digital community activation and social CRM
Emerging platforms - mobile, in-game, augmented reality experiences
Search engine marketing - e-Visibility and ePR

Partnerships -management of activated broadcast and event sponsorships

To enable clients to take advantage of the ever-increasing number of sponsorship opportunities – from major sporting and television events to sports teams and personalities to youth projects and underground cultural events – the team evaluate and negotiate opportunities using a suite of industry-standard  and proprietary tools. And, with the highest level of industry contacts, we promise clients unparalleled access to unique opportunities first.

Production– audio, video and editorial content production

To drive down the cost of producing world-class advertiser-funded programming (AFP) and original content of all types – from promotional videos to podcasts to website copy – we help clients manage the entire production process. Our experience in commissioning and selling programmes and content to the world’s most demanding broadcasters and publishers helps us deliver content ideas – and the content itself – that are right first time for all parties.

Social media - buzz monitoring, digital community activation and social CRM

To help clients learn from, start and take part in conversations about their brands in social media  – we’ve developed and refined an approach that’s now tried and tested on dozens of successful social media marketing campaigns. Using objective measurement criteria and technology-driven tracking techniques to determine the value of campaigns, we help clients develop social media strategies and executions that play to their brand values, deliver consumers an engaging and meaningful experience, and deliver value for money.

Emerging platforms - mobile, in-game, augmented reality experiences

Simply keeping up with digital and media technology developments can be a full time job. So we help clients identify and assess new themes and developments in consumer-driven technologies that serve their business needs best. Whether that’s mobile applications, augmented reality or cloud computing, we then help clients to develop winning strategies, playing to the strengths of these new platforms and so delivering cutting-edge, engaging user experiences with built-in value for money.

Search engine marketing - e-Visibility and ePRSearch engine marketing

To ensure customers and potential customers can find you online – whether it’s your main website, microsites or social media destinations – you need to organise, label and distribute your content in a certain way so search engines can see it, understand what it’s about and list in search results when folk search for stuff you’ve got. Search engine marketing (SEM) is as simple and incredibly complex as that. Developing smart, cost-effective and groundbreaking SEO strategies for dozens of clients we help boost their online sales, develop and protect corporate reputations and drive down the cost of paid search and customer acquisitions.