18 May 2012
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Business ScienceMediaCom Business Science is an innovative and experienced team of analytic marketing experts dedicated to evaluating marketing investments in order to generate value for our clients. Our goal is to help clients achieve significant and lasting improvements to their business KPIs. We have an established team of over 35 market modellers who have experience working across all market sectors. Currently we work with clients totalling a spend of over £800 million on communications. Business Science has developed a suit of bespoke tools enabling us to address key business issues specific to a brand. Some of the areas we specialise in are market modelling, brand health modelling, product launch optimisation, portfolio budget allocation, marketing spend optimisation, product proposition optimisation and business forecasting. Our work covers all business areas providing actionable insights on communications, pricing, promotions, distribution, seasonality etc. By consistently employing the highest standards of analytics along with the delivery of our work in an actionable, integrated and holistic way we ensure we make a real difference for our clients’ business going forward. Our approach is an integrated one, working closely with the communication planners, our Real World Insight team and other client agencies to ensure our work is: Actionable – providing actionable business solutions Intuitive – providing understandable insights from statistical techniques Transparent – we explain all elements of our models Holistic – in context of total business objectives Customised – tailored to your business. |
