A scion of one of the leading lights in applied augmented reality (his father runs an augmented reality technology company called Optricks Media) Tom Saunter has grown up on the cutting edge of new media. During his three years at MediaCom, he is credited with applying a logical application of new insights to age-old marcomms issues. And if he doesn’t know someone or something that will take consumers on the right journey for clients, he invents it. For example, he has devised a time-tracking tag that follows content wherever it goes and reports back how consumers have interacted with it.
Stefan Bardega, the digital managing partner at MediaCom, says that there are a number of things that make him stand out from the crowd: ‘He has an amazing ability to take complex technology ideas and convey them understandably to clients and internally’.
