MediaCom names Nick Cohen as new head of MediaCom Beyond Advertising

MediaCom has named Nick Cohen as Managing Partner and UK Head of MediaCom Beyond Advertising (MBA). He will join the team in August once he has completed the launch of ‘Your Paintings’ for the BBC.

Nick’s brief will be to build on the reputation of MediaCom’s integrated content, sponsorship and digital division as the UK’s most successful and effective creator of non-traditional brand messages. The team currently includes over 50 staff and provides clients such as Sky, E.ON, Volkswagen and RBS with strategic advice and implementation in areas such as content, SEO, social, events and sponsorship.

Nick has spent the last nine years at the BBC where he has worked as commissioner, executive producer and editor, helping the corporation to deliver on-demand, red button, IPTV and multiplatform projects such as Britain From Above, Stephen Fry’s Last Chance to See and Adam Curtis’s It Felt Like A Kiss. He recently won a BAFTA for his work on Wallace and Gromit’s World of Invention.

He has also worked as Director of Broadband and Interactive TV Development EMEA at Turner Broadcasting and as a journalist at ITN.
At MediaCom he will report to Karen Blackett, Chief Executive of MediaCom UK and James Morris, Managing Partner and Head of MediaCom Beyond Advertising EMEA.

Former Heads of MBA, Stefan Bardega and Kirsti Wenn, will now be jointly responsible for agency digital operations focusing on business development, quality control, benchmarking and tool creation and development throughout the MediaCom client portfolio.  Additionally, Head of MediaCom Create, Tom Curtis, has been promoted to the role of Creative Director for MBA. His remit will now include creative development and innovation across all MBA clients including those in social media, partnerships and emerging platforms.

“In a complex world where brand messages can appear anywhere and in any form, MediaCom UK is committed to providing our clients with the expertise they need to create and integrate messages beyond traditional advertising. Nick’s appointment demonstrates MediaCom’s desire to push the frontiers of communication on behalf of our clients,” said Karen Blackett.

“Nick’s appointment is part of MediaCom’s continuing investment in rolling out MediaCom Beyond Advertising across Europe with teams now in over 10 markets including Paris, Milan, Madrid, Copenhagen, Stockholm and Warsaw. As part of this roll out we are committed to investing in the very best talent across the industry. The UK is a flagship office and Nick’s experience both at the BBC and at Turner will ensure we are able to offer clients the expertise they need to develop and deliver content, events and all other forms of non-traditional advertising.  I believe that the appointment of both Nick and Tom to lead the UK team will ensure that we provide our clients with the very best knowledge, experience and creativity in the business. ” said James Morris.