MediaCom names new Sky Account Director

In a blow to the newly active Chairman and Chief Executive of ITV, the Competition
Commission have this morning definitively ruled that the CRR remedy, (which allows buyers
of advertising airtime to renew their existing contracts with ITV, with investment adjusted to
reflect the change in ITV1’s audience share), will be maintained for the foreseeable future.
The only concession that the Commission has made to ITV’s extensive lobbying is an
amendment to include viewers delivered by the ITV1+1 and ITV1HD channels.

MediaCom has recruited Tim Ainsworth for the position of Sky Account Director; he will be responsible for running the agency‘s largest client and the UK’s biggest spending brand. Tim joins from Starcom MediaVest Group.

He will lead MediaCom’s Sky team across all disciplines from Brand & Content to Direct Response, Investment and Online Strategy to ensure all functions work in a fully integrated manner. Tim will also sit on the MediaCom Board of Directors.

Tim was previously a senior Strategy Director at SMG, responsible for devising marketing communications, brand positioning and portfolio management strategies for a number of clients across the group including Samsung, Pizza Hut and AB InBev. He was also instrumental in securing new business wins such as  RSA More Th>n and Autoglass. Prior to his tenure at Starcom MediaVest Group, Tim held marketing roles at Capital One Bank Europe and Alliance Boots.

Karen Blackett, CEO of MediaCom UK says “Tim's arrival further boosts the senior team here at MediaCom. His experience is ideal for taking on the leadership of the Sky account and ensuring total integration of the business, a role that has utmost importance since the consolidation of the digital strategy and buying into MediaCom earlier this year.”   

Tim adds “I am delighted to be joining such an excellent team at MediaCom. This unique opportunity to collaborate with Sky at such a pivotal moment in the evolution of both businesses is hugely exciting; not least in terms of navigating the vast opportunities and challenges presented by digital and the desire to grow Sky’s business above and beyond 10m households.”