MediaCom wins £100m DFS Account

DFS today announced the appointment of MediaCom to handle its consolidated £100m media account including both traditional and digital media, following a 4-way final pitch shoot-out against incumbent Brilliant, OMD and Mindshare.

MediaCom, who were the incumbent agency on the press account, will take over planning, buying and strategy across all media.

Andrew Tromfowski, title, DFS said of the appointment “All of the agencies that took part in the pitch process were outstanding and I applaud them for the commitment and hard work that they put into the process, however MediaCom proved on many levels that they were the best partner for us.  Their superb understanding, not only of the media world, but also of our target audiences and DFS as an organisation were a key factor in this decision.  I would also like to thank Brilliant in particular for the hard work and energy that they have provided DFS with over the past 10 years (check) and for their part in building the DFS brand to what it is today.”

Jane Ratcliffe, Chairman MediaCom UK, who led the pitch, said of the win “I am really looking forward to further our relationship with DFS at what, I am sure, is an exciting time in the development of their business.  I am also exceptionally proud of the DFS team here at MediaCom who have worked tirelessly to ensure that they really got to understand their requirements both now and in the future and I am confident that we will continue to work as a strong and committed partner to DFS for many years to come.”