MediaCom confirmed as DFS Digital Agency

Following their appointment as off line media agency, MediaCom have today been confirmed as the media planning and buying business for all on-line media for DFS (the sofas specialist) which will include online display, mobile, SEO, paid search and affiliates.

MediaCom, who were last week named as the winning agency for the consolidated media account for the £99m off-line business, will now add the £6m proposed spends for 2011 to their remit.  The incumbent on the account was Brilliant Media.

Andrew Trofimowicz, Marketing Director, DFS said of the appointment “MediaCom proved on many levels that they were the best partner for us across all media.  Their superb understanding, not only of the digital world, but also of our target audiences and DFS as an organisation were a key factor in this, very difficult, decision”

Danny Donovan, who led the pitch, said of the win “We are obviously delighted to have added the digital business to the traditional media business that we won last week.  We are excited to be furthering our relationship with DFS at what, I am sure, is an exciting time in the development of their business and I am confident that we will continue to work as a strong and committed partner to DFS for many years to come.”