Cancer Research UK launches app

This month Cancer Research UK has launched a new App to help people spot early signs and symptoms of cancer.  This is the first App to have been designed and developed entirely by MediaCom Create, the creative division of MediaCom UK.
The app ‘Signs and Symptoms’ is a free download currently available on the iPhone and Android, and is already #1 on the top free Medical Apps. An iPad version is planned for the end of May.
The App which features an interactive anatomical map of cancer ‘hotspots’ also includes video content featuring doctors’ advice and real-life stories of the benefits of catching symptoms early. The App will be regularly updated to add more content and new videos.

MediaCom Create has also developed a flash version which is available on the Cancer Research UK website.

The release is being supported with an app banner campaign, booked and planned by MediaCom MBA, with activity going live this week.