Alton Towers to participate in Facebook deals  

Alton Towers Resort today announced that it will be one of the first companies to participate in Facebook Deals, the new service that utilises Facebook Places and offers people special discounts when they check-in at participating locations on their Smartphones.

Facebook Deals launched today in the UK with a select number of companies adopting the scheme for its unveiling, and Alton Towers Resort will be one of these first few UK companies to offer a Deal on the service. The deal was coordinated by MediaCom Beyond Advertising (MBA) content planner Alexandra Gough, as part of MBA’s work with Alton Towers Resort to further develop its social media offering in the coming year.

To kick-off its participation with the scheme, Alton Towers Resort will be offering free entry to the park to all users who check-in with Facebook Deals at the Resort on Friday 18th February; there will also be 100 free rooms at the Resort’s two themed hotels available for the first 100 people who check in. 

Facebook Deals was first launched in the US in November, and saw companies such as Gap, H&M and Starbucks partake in the initiative, offering a range of Deals from discounts, giveaways and charity donations.

Neil Aspinall, Digital Brand Manager, Alton Towers Resort, comments, “We are delighted to be involved in the launch of Facebook Deals. Since the start of 2011, Mediacom have played a key role in our social media strategy, including the planning of our launch deal on the 18th February where we look forward to opening up the Alton Towers Theme Park for our Facebook fans.”

Joanna Shields, VP EMEA, Facebook said “With the announcement of Deals, we’re moving the conversation from the web to the store by linking online conversations to offline foot traffic.  And because people see what their friends do on Facebook, Deals helps businesses become even more social as people will see deals through the people who matter most - their friends.”

Alexandra Gough, Content Planner at Mediacom Beyond Advertising added “Deals allows Alton Towers Resort to further their activity in the social space. Customers visiting the park are rewarded with free entry whilst ATR benefits from social stories and recommendations being published within their customers’ social environment.”