Universal Music, MediaCom & Talent House collaborate

Universal Music, MediaCom London and Talenthouse have combined forces for a 2-month, fully-integrated media campaign for one of Universal Music’s new UK acts, ERA. The £200,000 campaign across all on and off-line media will include a competition to create the first ever conceptual classical music video. The aim is to create an act that resembles Gorillaz but in the classical arena.