Dewynters and MediaCom form digital partnership


Dewynters, the West End's leading arts and entertainment marketing agency together with MediaCom, the UK's largest media agency are pleased to announce that they are to form a dynamic new digital partnership working across Dewynters' complete remit of clients to provide them with full support on the digital side of their business.

MediaCom, the UK's leading agency with annual digital billings of over £160m have been working alongside Dewynters for several years. This new relationship will allow Dewynters' clients access to MediaCom's vast experience of strategic planning and buying across the full range of digital media. Already at the forefront of digital marketing, Dewynters' unique relationship with MediaCom will allow both companies to break new ground for theatre and live entertainment within the digital arena.

Jay Rajdev, Director at MediaCom's Entertainment Division, said of the deal "We are thrilled to be working with Dewynters and together we intend to provide the theatrical world with new and innovative ways of marketing their brands and productions digitally that will reflect this vibrant industry.”

Anthony Pye-Jeary, CEO of Dewynters said, "We are delighted to be able to offer our clients the added benefit of MediaCom's unparalleled experience and influence in the ever-changing digital world."