MediaCom wins £5m Beverage Brands media

Beverage Brands, the owner of WKD, has awarded MediaCom its £5million media buying account. MediaCom won the business following a pitch against undisclosed agencies. The previous incumbent was John Ayling & Associates, which has handled the business for the past 13 years.

Debs Carter, marketing director of Beverage Brands, said ‘We review our brand strategy regularly and on an ongoing basis and believe MediaCom is well aligned to deliver our future needs for the WKD brand’

January 2010