How Big Is MediaCom?

MediaCom is a very big agency

The biggest, actually. Which means that our clients have the strongest possible negotiating partners when dealing with media owners. It also means that we can invest more in consumer research, in econometrics, and in the best people.

MediaCom is a medium sized agency

But we didn’t get big by some corporate mega-merger. We got big by doing great work and winning lots of new business. Not just a few big accounts, but hundreds and hundreds of clients of all sizes.

We knew it was important not to lose the hungry, entrepreneurial spirit that won us this business, so we created a unique structure, turning our account groups into a series of medium-sized agencies, each run as a separate business. Each one can give its clients the levels of service, the speed of response and the flexibility they would expect from a medium-sized agency, but can also plug them directly into the research, the tools and systems, and the buying power of the biggest player in the market.

MediaCom is a small agency

Back when we were a relatively small agency, we knew that we could only grow big by innovating. Once we’d got big, we thought: why stop? So, as the company that pioneered brand responsive advertising and Integrated Communications Planning in the UK, we’re now leading the industry in the Age of Dialogue. To find out all the way that we do things differently than the big boring agencies, take a look at the “What Makes MediaCom Different” [link] section. That should give you an idea of how we can make a difference to your brands.