CRR Here To Stay

In a blow to the newly active Chairman and Chief Executive of ITV, the Competition
Commission have this morning definitively ruled that the CRR remedy, (which allows buyers
of advertising airtime to renew their existing contracts with ITV, with investment adjusted to
reflect the change in ITV1’s audience share), will be maintained for the foreseeable future.
The only concession that the Commission has made to ITV’s extensive lobbying is an
amendment to include viewers delivered by the ITV1+1 and ITV1HD channels.

In a blow to the newly active Chairman and Chief Executive of ITV, the Competition Commission have this morning definitively ruled that the CRR remedy, (which allows buyers of advertising airtime to renew their existing contracts with ITV, with investment adjusted to reflect the change in ITV1’s audience share), will be maintained for the foreseeable future. The only concession that the Commission has made to ITV’s extensive lobbying is an amendment to include viewers delivered by the ITV1+1 and ITV1HD channels.

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