Media Week Awards - MediaCom lands the Grand Prix

MediaCom scoops the Media Week Grand Prix for its Mars Galaxy campaign at the Media Week Awards 2009.

The campaign for Galaxy Irresistible offered everyone who bought a bar of Galaxy chocolate the opportunity to win one of 10 well-known  books.
In total, one million Galaxy branded books were on offer.

MediaCom identified women as its target market and wanted to exploit
the association between relaxing with a book while enjoying a bar of
chocolate.

It was launched with a TV campaign while online banner content on
websites explained the promotion and showcased the chosen books.

The website was enhanced via the partnership the brand formed with
publishing houses and authors, which gave them access to interviews
with the writers and synopses of the novels.

Galaxy claimed to have subsequently achieved a 38% rise in sales.