5 February 2012
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Smart spring 2009Why Obama's campaign matters to advertisers 2 How the campaign worked 4 How Obama used mobile, data and social networks 6 THE UK’S FAVOURITE MEDIA AGENCYSo why all the fuss about Obama at the moment at MediaCom?We believe that Obama’s victories in the Democratic primaries and the subsequent presidential election were brilliant marketing and communications successes. Whilst many political scientists have contended that it was popular politics not marketing that won the day, we disagree. The two are indistinguishable. Without inspirational and effective brand thinking and behaviour, politicians cannot succeed in the modern political era. Political camapign teams in the US have developed brilliant and transferable ideas which we can use and adapt e.g. Howard Dean’s surprise success in the 2004 Democratic primaries, driven by web-based fundraising, and Mark Penn’s thinking on micro-targeting that gave rise to Bill Clinton’s ‘Soccer Mom’. And now Obama……………… Download the complete issue as a PDF |
