Smart winter 2010

What is an emerging platform and what can it do for your brand?

The speed of change in the communications landscape just goes on getting faster and faster. And the task of keeping up with
these changes gets harder and harder. This special edition of Smart is designed to help you stay on top of
new technologies and emerging platforms – helping you to sort out the substantial new developments
that may play a role in the future of your brand from the passing fads you can safely ignore.
So, how do you decide what the real opportunities are?

Download the complete issue as a PDF