As we proceed in to 2011, TV remains in great shape, at the top of its game, despite all the new and emerging media. However, it is a markedly different medium now than it was a few short years ago.
The pace of change in TV has accelerated to an unprecedented level, as manufacturers and developers bring to market new systems, devices and means of distribution, which have enabled consumers to get their TV fix in ways which were previously unimaginable.
To clarify these developments and to explain how they will affect advertisers, this edition of SMART contains articles on:
-How the TV viewing experience has remained fundamentally unchanged despite huge advances in technology and distribution -The TV technology road map that will enable advertisers to deliver a more tailored consumer experience -Developments in data analytics that have enabled a layering of sophisticated targeting to VOD campaigns -The next generation of web-connected TV sets -The commercial opportunites for advertisers as the TV landscape evolves into a multi-screen discipline
In addition to contributions from MediaCom's in-house experts, you'll notice that we've assembled a dream team of external contributors, from the businesses and organisations who are both monitoring and promoting the medium- Thinkbox- to the companies that are actively changing the way that we view TV- Sky and Samsung.
