Turning Teenager- 13 years of scam

Does your brand target the fast changing and ever diverse audience of kids? Or are you just interested in the paradigm shifts that have occurred in the lives of young people in recent years?    

      
It has been well referenced that entering into the digital age has had a huge impact on people of all generations. Books such as 'Born Digital' (John Palfrey) and iBrain (Dr Gary Small) focus on the disparity between Digital Natives (those born into the computer age) and digital immigrants (those who discovered computer technology
at a later age).   

MediaCom have been researching kids for the past 13 years, giving us unique insight in to their changing lives. Read on to find out more about what kids are up to today and what you need to do to keep them engaged.

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