MediaCom Appoints New Joint Managing Director of London
MediaCom welcomes Satin Reid as its
new Joint Managing Director of London, working alongside Danny
Donovan. Reid replaces Luke Bozeat, who was recently promoted to
Chief Operations Officer.
Reid joins the MediaCom team from
Carat, where she was Group Client Partner working across UK and
International business, and was instrumental in helping Carat
retain the Diageo account. Alongside Danny Donovan, Reid will
manage the London agency day to day, with £600m worth of client
billings under her remit. She will be a part of the agency's senior
management team driving best practice, new business and injecting
new ideas into the agency's strong culture rooted in "People First
Having started in the industry as a
media planner at Universal McCann, Reid spent much of her early
career in planning and strategy roles initially at Michaelides
& Bednash, and latterly at Carat. In 2009, she became Head of
Strategy and was promoted to the Carat board. After leading a
number of the agency's key clients such as Adidas, Arla and Premier
Foods, she moved to a more commercial role to run a UK client
business unit. She is currently a Group Client Partner, leading a
team of UK and global clients with billings of around £200m.
Josh Krichefski, UK CEO said of her
appointment, "I'm thrilled to have such a great talent in Satin
join the team. She is an inspirational leader and I am delighted to
have somebody of her ability representing MediaCom in the industry.
Her strategic credentials and passion for modern working culture
make her a perfect fit for MediaCom and a fantastic addition to the
team. She joins MediaCom at an exciting time."