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Connected Kids 2017 Report
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MediaCom worked with Great Ormond Street Hospital and creative
agency AMV BBDO to produce 60-second advert 'Ordinary World', which
highlights the importance of everyday life for patients and
The new pro bono advert, narrated by Golden Globe winning actress
Olivia Colman, demonstrates the reality of seriously-ill children
missing out on the ordinary, everyday things we all take for
granted - such as boarding a bus and going to the park.
Nick Radmore, Deputy Director of Brand & Content Marketing at
Great Ormond Street Hospital Children's Charity said: "The campaign
highlights the importance for patients of Great Ormond Street
Hospital (GOSH) to return to the ordinary world, and how donated
money can help the hospital provide seriously ill children with the
extraordinary care to get them there."
Radmore continued: "We hope that people will stop and think about
the concept of missing the ordinary and make an emotional
connection to the patients and families who are supported by the
charity every day."
The advert began airing on the 26th January 2017 in Pearl &
Dean Cinemas, as well as selected Sky TV channels, the BT Sports
app and across YouTube.
MediaCom used its strong industry reach and expertise to negotiate
advertising space for free, or at a reduced rate in order to help
the children's charity realise the noble ambitions for its
Michelle Mowbray, Director at MediaCom said, "Great Ormond Street
Hospital goes above and beyond for the children that it cares for
and as a thank you, we wanted to give something back to the
hospital. The aim with Ordinary World is to reach as many people as
possible and what better way than via everyday methods such as TV
channels, cinemas and mobile apps. We're proud to be working
alongside such a fantastic charity and are grateful to the media
owners that have made this possible."
Olivia Colman said of her involvement: "For many families, the
hospital is their last hope, the place to go when no one else can
help and it was a privilege to be able to help in this way."
Great Ormond Street Hospital is one of the world's leading
children's hospitals with the broadest range of dedicated,
children's healthcare specialists under one roof in the UK. The
hospital's pioneering research and treatment gives hope to children
from across the UK with the rarest, most complex and often
life-threatening conditions. 260 children arrive at the hospital
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