MediaCom has appointed Rupert McPetrie
as the new CEO for China. He joins the agency from ZenithOptimedia,
where he is currently CEO for Central and Eastern Europe.
He takes over from APAC CEO Mark Heap,
who has been acting China CEO, following Michael Zhang's move to a
GroupM role in late 2014.
McPetrie will now head up a new
leadership team that has seen the appointment of Karl Wu as Chief
Operating Officer, Fabian Kietzman as Chief Digital Officer, Jason
Theodore as Managing Director Shanghai and Michelle Yin as Finance
Director over the past few months.
Reporting to APAC CEO Mark Heap and
Patrick Xu, GroupM China CEO, McPetrie will start his new role in
August and will be based in Shanghai. He is tasked with continuing
to build the expertise and scale of a 400-strong team that has
recently picked up Bank of China, Mars and Wrigley tasks.
He brings with him extensive
experience of managing large teams and complex markets. In his most
recent role, he was responsible for 22 markets employing more than
700 staff and billings of more than €1.7bn.
Previous roles in a 17-year career at
Zenith include Commercial Director for ZenithOptimedia
International and CEO of ZenithOptimedia Russia.
"Rupert really stood out due to his
great blend of talent, temperament and experience. He's built a
great reputation with many of the largest marketers in the
business, which is important given our extensive client roster in
China. He also really impressed us with many examples of how he
built a thriving business in Russia and CEE through talent
development, client relationship and product delivery initiatives.
In many instances the market context had similar challenges to
those we experience in China. I've no doubt that his addition will
be the start of an exciting new chapter of success for MediaCom
China, our employees and our clients," said Mark Heap.
"I'm thrilled to be joining MediaCom
China and leading what is already one of China's most successful
media operations. My goal will be to reinforce our position as the
only media agency that truly understands the complex interplay
between content and connections and to ensure we help our clients
to maximize the business benefits across the entire communication
system," said Rupert McPetrie.