Work for Pennzoil in the US, which had
already been recognized in the Branded Content Awards at the
Festival earlier in the week, and a global campaign for Etihad,
developed by MediaCom's MENA team, have each picked up a pair of
gongs in the Media Awards at the event.
Pennzoil's recreation of classic
console game Mario Kart as a real life consumer experience at SXSW
earlier this year has been recognized with a Sapphire Award in the
Automobile category and an Emerald in the Best Use of Events
In the Transport/Tourism and Best Use
of Digital categories, MediaCom's work for Etihad, which involved
building a dedicated app to allow business travellers to discover
which of their contacts was in town when they were travelling, was
In both categories it was given
Sapphire Awards. The campaign has previously picked up awards at
Festival of Media Global and the Mobile Mafia Awards.
These wins follow four prizes in the
Branded Content Awards, including a Cristal Award for MediaCom's
work for Westpac in Australia, creating a TV series about the air
rescue service it supports.